Expect the Unexpected: Chrysler’s Hunger Games Partnership
Expect the unexpected. This is one of Chrysler’s mottos in its latest collaboration with Lionsgate and The Hunger Games: Mockingjay Part 2. These quick, visually enthralling ads help to promote the epic film’s finale as well as the power behind the Chrysler brand.
Chrysler compares itself with the heroine Katniss Everdeen, played by Jennifer Lawrence. For those familiar and unfamiliar with the story, Katniss conquers all odds to help her friends and family, and ultimately becomes “the face of a revolution.” Over the years, Chrysler has beat the odds to provide quality, luxury vehicles at an affordable price with each model and update.
Chrysler understands that where you’ve been is an important part of your story, but where you’re going is even more character defining. This message rings true for both the film and award-winning manufacturer. This latest campaign by Olivier Francois, head of marketing for Chrysler, continues his focus, which has been on making a memorable connection to his audience and by doing the unexpected.
Like Katniss, Chrysler has risen from humble beginnings to reach international acclaim. With such a strong message, this partnership is a no-brainer. Viewers are able to see themselves in Katniss’s shoes and maybe even see themselves riding in a Chrysler of their very own.
Where Chrysler Is Going
With the 2016 year, it’s clear where Chrysler is putting it’s attention. The new model year features updates in luxury, technology and the overall driving experience.
The 2016 Chrysler 200 is focused on luxury. Cabin materials are premium while amenities provide optimal comfort for the driver and passengers, with features such as heated and ventilated front seats and an eight-way power adjustable driver seat with lumbar support.
Uconnect® 5.0 provides advanced technology to keep drivers informed and entertained. The 200 offers the largest touchscreen in the class at 8.4 inches along with numerous features, including Bluetooth streaming audio, voice texting, and Wi-Fi hotspot.
The 2016 Chrysler 300 is the ideal choice for drivers who want a little more muscle in their engines and a luxurious cabin. Impressive design commands attention with a broad, bold grille and sculpted curves. Inside, the Chrysler 300 continues its sophisticated styling with premium materials and quality craftsmanship. Heated rear seats complement the heated and ventilated front seats while the BeatsAudio® premium sound system or the Harman Kardon Audio Group, for the 300C Platinum, takes your entertainment up a notch.
Enjoy Best-in-Class fuel economy without sacrificing performance thanks to the 3.6L Pentastar® engine. Variable valve timing provides improved output while offering up to 300 horsepower. Paired with the class-exclusive eight speed automatic transmission, you enjoy precise handling and added stability.
Chrysler Town and Country
For the active family, the 2016 Chrysler Town and Country has it all. Powered by a V6 engine, it’s never sluggish and is always ready for action. Premium comfort is never an issue in this minivan with stylish leather-trimmed seats and Stow ‘n Go seating for ample cargo space. Versatility enhances the image of this model with the third-row tailgate. You’ll never hear your passengers asking, “Are we there yet?” when they have the Blu-Ray and DVD entertainment system for both the second and third row.
Where you’re going is just as important as where you’ve been and Chrysler will take you there in style with the new 2016 models. Take a closer look today at Westgate Chrysler Jeep Dodge Ram in Plainfield, Indiana!